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TYPE: CORPORATE
If I was to tell you that some humans can pass through a wall, fly in the airâŠor read your mind, you wouldnât believe me.
Yet it is our job as magicians to do so. Or at least to create the illusion of it. And that is impossible to even conceive unless we embrace the impossible, the absurd, and the âstupidityâ of our ideas.
Without a little CrAzY in our creativity, and a lot of it in our dreams, no illusions would get created and no one would come to our boring magic shows!
So to create our illusions, we use our experience and knowledge along with that crazy attitude. That is what I talk about in my keynote, and basically why I became a speaker.
The trick to finding good ideas, whether it is to create a new product, service, or an innovative twist on your current business model, is to put it all on the table.
The bad ideas, the crazy ones, the stupid ones…and if you are lucky, the good ones as well. But don’t put all your hopes on those, they are not necessarily the ones you will keep in the end.Â
You might not know where you are going with weird ideas and it might feel stupid at first but if you allow yourself to follow them and to guide you to interesting ones, you will end up finding something you would never have thought of if you originally tried to find the “best idea”.
And Iâm not the only one to talk about this! Great businessmen and speakers around the world do it too…
They called me âCrazy Jack,â and I think crazy is good. We are crazy but we are not stupid. We know what we do.
Jack Ma, Founder of Ali Express
Many things are improbable, only a few are impossible.
– Elon Musk
The second thing is that many people assume that when something is very difficult it is impossible. They donât want to put in the effort to work through something tough or complex.
Often, they instantly label a task as impossible because it feels tricky. This negative way of thinking often appears way too early in the creative process, and this is usually when we give up.
We may even label a task “impossible” or “too crazy” before brainstorming or considering an alternative. That is why in my seminars I always start with something impossible to brainstorm on, and when the participants find that it is easier than they expected, it puts in perspective their corporate problems…
If people arenât calling you crazy, you arenât thinking big enough.
–Richard Branson
We magicians (and most of us who became speakers) have the opposite strategy than most people. When we hear something that sounds COMPLETELY IMPOSSIBLE, we refuse to believe it is.
We think, there has to be a way. I’m sure it is not impossible, and we work on it by inventing crazy, wild, and out of the box solutions. Sometimes our attempts work, sometimes they donât.
But even then, we open our minds; weâre always ready to find solutions to any âimpossibleâ problem. This is a winning strategy because we donât lose time or effort. If we donât get the result we were hoping for, we can discover something else. If we havenât discovered anything, at least weâve exercised our minds to build the impossible.
So instead of starting off by saying, “Oh, this is just too crazy, I will never be able to do thatâ when something sounds impossible, do the opposite! Assume it is possible, it will train your brain to look for opportunities and possibilities! And then continue to accept all kinds of solutions to solve this crazy (improbable or stupid ) idea. It is just a shift in your brain and it will resonate in everything you do.
Could you build rockets like Elon Musk and spend a couple of people in space? Itâs possible. That guy did it. It is very, very hard. Youâll need finances, engineers, management skills, courage, and a lot of patience âŠbut it is possible. Could you time travel? It sounds crazy and has never been done before, but you could illustrate the illusion of going back in time. Perhaps time-travel is a metaphor. Maybe there is a way, a different wayâŠyour way. In the end, you must always have a positive attitude towards what you can create in your life.